Adidas unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot.

We have developed proprietary 3D printing technology, delivering a “first of its kind” product in an entirely new way. Our 3D-printed material not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.